Case Study: NextHome
NextHome arms its fast-growing franchise network with an AI “Agentic Workforce” powered by raia
Snapshot
Metric
Before raia
After raia (AI Agents)
Agent support response time (after hours)
E-mail queue, ≈ 4 h avg.
< 2 min via chat / SMS — 24 / 7
Lead-response coverage
≈ 50 % of online inquiries touched
100 % contacted & qualified by AI
Demos / appointments booked per month
120
310 (+158 %)
Recruiting outreach to loan officers
1 000 manual emails / mo.
6 000 personalised messages / mo.; 3× more intro calls
Event RSVP & FAQ handling
One-way email blasts
Conversational AI drives 78 % RSVP & answers FAQs instantly
Equivalent human capacity added
—
≈ 6 FTEs (3 support + 2 SDR + 1 recruiter)
“If you’re not deploying AI today, you’ll be years behind your competition. Raia lets us spin up highly custom agents fast—an indispensable partner on our road to AI.” Keith Robinson, Co-CEO, NextHome
1 | Company & Challenge
NextHome is one of the fastest-growing real-estate franchises in the U.S., with 600 + offices and 6 000 + members and an ambition to double in size within four years. Growth pressures showed up in three areas:
Agent Support — Thousands of associates needed instant answers on marketing tools, compliance and tech setup.
Recruiting — Franchise owners wanted to court loan officers and new agents at national scale without losing the personal touch.
Event & Lead Engagement — Webinars, open houses and online buyer leads demanded round-the-clock conversation.
2 | Why NextHome chose raia
Omnichannel from day one — chat, SMS, email and voice funnel into a single conversation timeline.
Rapid knowledge ingestion — 12 000 + pages of playbooks, FAQs and call transcripts vectorized in hours for precise retrieval.
CoPilot human-feedback loop — staff rated draft answers during a 60-day shadow phase, lifting accuracy above 95 % before go-live.
No-code CRM & calendar hooks — agents push qualified leads to kvCORE, book meetings in Outlook/Calendly, and sync RSVPs with Eventbrite.
3 | Solution Design
AI Agent
Primary Role
Key Integrations
Agent Support Concierge
24 / 7 answers on marketing suite, MLS feeds, compliance; escalates edge cases.
Vector KB, Zendesk
Sales-Qual Agent
Engages buyer/seller leads, asks discovery, books appointments with member agents.
kvCORE API, Calendly
Recruiter Agent
Sends personalised outreach to loan officers & agents, handles Q&A, schedules calls.
HubSpot, email / SMS
Event & Conference Bot
Manages RSVPs, answers agenda/venue questions, sends reminders.
Eventbrite, SMS
4 | Implementation Timeline
Weeks 1–2 — Upload franchise manuals & transcripts to Launch Pad.
Weeks 3–6 — Shadow mode in CoPilot across 10 pilot offices; tone & routing refined.
Week 8 — National launch of Support & Sales agents.
Month 4 — Recruiter and Event bots deployed; Spanish language pack added.
5 | Results (first 5 months)
≈ 25 000 conversations / month handled; 68 % resolved or scheduled by AI with no human touch.
Lead demo-set rate +158 % (120 → 310 / month).
Recruiting reply rate tripled (6 % → 18 %).
Agent support CSAT rose from 4.0 → 4.7.
AI workload equals ≈ 6 full-time employees, saving ≈ US $500 k / year.
6 | Key Takeaways
Solve agents’ pain first — instant support wins field buy-in.
Clone agents, don’t rebuild — new offices receive a tailored concierge in under an hour.
Keep the human option — users can escalate to a live person any time, preserving relationship-based service.
NextHome’s experience shows that raia’s Agentic Workforce turns AI into a growth engine—supporting agents, amplifying recruiting and converting leads around the clock—without expanding headcount.
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