> For the complete documentation index, see [llms.txt](https://docs.raiaai.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.raiaai.com/use-cases/case-study-nexthome.md). # Case Study: NextHome **NextHome arms its fast-growing franchise network with an AI “Agentic Workforce” powered by raia** *** **Snapshot** | **Metric** | **Before raia** | **After raia (AI Agents)** | | ----------------------------------------- | ---------------------------------- | --------------------------------------------------------------- | | Agent support response time (after hours) | E-mail queue, **≈ 4 h** avg. | **< 2 min** via chat / SMS — 24 / 7 | | Lead-response coverage | ≈ 50 % of online inquiries touched | **100 %** contacted & qualified by AI | | Demos / appointments booked per month | 120 | **310** (+158 %) | | Recruiting outreach to loan officers | 1 000 manual emails / mo. | **6 000** personalised messages / mo.; 3× more intro calls | | Event RSVP & FAQ handling | One-way email blasts | Conversational AI drives **78 %** RSVP & answers FAQs instantly | | Equivalent human capacity added | — | **≈ 6 FTEs** (3 support + 2 SDR + 1 recruiter) | > “If you’re not deploying AI today, you’ll be years behind your competition. Raia lets us spin up highly custom agents fast—an indispensable partner on our road to AI.”\ > **Keith Robinson, Co-CEO, NextHome** *** #### 1 | Company & Challenge NextHome is one of the fastest-growing real-estate franchises in the U.S., with **600 + offices and 6 000 + members** and an ambition to double in size within four years. Growth pressures showed up in three areas: 1. **Agent Support** — Thousands of associates needed instant answers on marketing tools, compliance and tech setup. 2. **Recruiting** — Franchise owners wanted to court loan officers and new agents at national scale without losing the personal touch. 3. **Event & Lead Engagement** — Webinars, open houses and online buyer leads demanded round-the-clock conversation. *** #### 2 | Why NextHome chose raia * **Omnichannel from day one** — chat, SMS, email and voice funnel into a single conversation timeline. * **Rapid knowledge ingestion** — 12 000 + pages of playbooks, FAQs and call transcripts vectorized in hours for precise retrieval. * **CoPilot human-feedback loop** — staff rated draft answers during a 60-day shadow phase, lifting accuracy above 95 % before go-live. * **No-code CRM & calendar hooks** — agents push qualified leads to kvCORE, book meetings in Outlook/Calendly, and sync RSVPs with Eventbrite. *** #### 3 | Solution Design | **AI Agent** | **Primary Role** | **Key Integrations** | | ----------------------- | ------------------------------------------------------------------------------------- | -------------------- | | Agent Support Concierge | 24 / 7 answers on marketing suite, MLS feeds, compliance; escalates edge cases. | Vector KB, Zendesk | | Sales-Qual Agent | Engages buyer/seller leads, asks discovery, books appointments with member agents. | kvCORE API, Calendly | | Recruiter Agent | Sends personalised outreach to loan officers & agents, handles Q\&A, schedules calls. | HubSpot, email / SMS | | Event & Conference Bot | Manages RSVPs, answers agenda/venue questions, sends reminders. | Eventbrite, SMS | *** #### 4 | Implementation Timeline 1. **Weeks 1–2** — Upload franchise manuals & transcripts to Launch Pad. 2. **Weeks 3–6** — Shadow mode in CoPilot across 10 pilot offices; tone & routing refined. 3. **Week 8** — National launch of Support & Sales agents. 4. **Month 4** — Recruiter and Event bots deployed; Spanish language pack added. *** #### 5 | Results (first 5 months) * **≈ 25 000 conversations / month** handled; 68 % resolved or scheduled by AI with no human touch. * **Lead demo-set rate +158 %** (120 → 310 / month). * **Recruiting reply rate** tripled (6 % → 18 %). * **Agent support CSAT** rose from 4.0 → **4.7**. * AI workload equals **≈ 6 full-time employees**, saving ≈ US $500 k / year. *** #### 6 | Key Takeaways 1. **Solve agents’ pain first** — instant support wins field buy-in. 2. **Clone agents, don’t rebuild** — new offices receive a tailored concierge in under an hour. 3. **Keep the human option** — users can escalate to a live person any time, preserving relationship-based service. *** NextHome’s experience shows that **raia’s Agentic Workforce turns AI into a growth engine—supporting agents, amplifying recruiting and converting leads around the clock—without expanding headcount.** --- # Agent Instructions This documentation is published with GitBook. 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