# Case Study: Skyways

**Skyways Media unleashes an “Agentic Workforce” with raia to power sales, support & operations**

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**Snapshot**

| Metric                          | Before raia                       | After raia (AI Agents)                                |
| ------------------------------- | --------------------------------- | ----------------------------------------------------- |
| Lead-qualification coverage     | < 30 % of inbound leads contacted | **100 %** leads engaged; **8 000 +** dialogs / month  |
| Rep calendar fill-rate          | 55 %                              | **> 90 %** (only ready-to-buy prospects)              |
| Creative-asset collection cycle | 10 days average                   | **3 days** (-70 %)                                    |
| Support response time           | Office-hours only; 4 h avg        | **< 60 s**, 24 / 7; 45 % tickets auto-resolved        |
| Hiring demand to scale          | Linear head-count growth          | AI adds capacity ≈ 6 FTEs; supports 5× more campaigns |

> “raia has allowed our team to build agents on demand to perform tasks we would otherwise have to hire more people to do. Needless to say it has reduced our need to hire to scale at the pace we used to and, more importantly, has driven millions of dollars in new business.”\
> **Jack Helm, CEO, Skyways**

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#### 1 | Company & Challenge

**Skyways Media** is a global leader in bespoke print-and-digital publishing, operating across multiple verticals and geographies. Rapid growth exposed three chronic bottlenecks:

1. **Lead overload** – thousands of prospects across sectors and time-zones waited hours (or forever) for qualification.
2. **Creative-asset chase** – coordinating logos, copy and approvals for each magazine or flip-book consumed days.
3. **Product-support gaps** – customers needed 24 / 7 answers on an expanding catalogue of print and digital products.

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#### 2 | Why Skyways chose raia

* **Omnichannel by default** – chat, SMS, email and voice skills switch on with one click; conversations unify in a single timeline.
* **Launch-Pad bulk training** – 10 000 + pages of sales scripts, FAQs and transcripts ingested and vectorised in minutes.
* **CoPilot human-feedback loop** – reps shadowed early conversations, thumbs-up/downing answers to reach 95 % accuracy before launch.
* **No-code webhooks** – agents push qualified leads to HubSpot, route approved assets to Monday.com and notify reps instantly.

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#### 3 | Solution Design

| AI Agent                   | Purpose                                                                             | Key Integrations               |
| -------------------------- | ----------------------------------------------------------------------------------- | ------------------------------ |
| **Sales-Qual Agent**       | Engages new leads, asks discovery, scores fit, books demos on rep calendars.        | HubSpot, Calendly, SMS / email |
| **Asset-Collection Agent** | Chases advertisers for logos, copy, approvals; validates file specs; stores in DAM. | Dropbox, Monday.com, Slack     |
| **Product-Support Agent**  | 24 / 7 live chat for pricing, turnaround, spec queries; escalates edge cases.       | Vector KB, Zendesk             |

*Deployment*: prototype in 2 weeks, shadow mode for 4, full roll-out by week 8.

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#### 4 | Measurable Impact (six-month look-back)

* **8 k + leads/month** qualified automatically; demo-set rate +65 %.
* **Asset cycle-time cut 70 %**, accelerating publication schedules.
* **45 %** of support chats resolved end-to-end by AI; remainder arrive pre-diagnosed, cutting handle-time 42 %.
* AI capacity ≈ 6 FTEs saved ≈ US $600 k in payroll while enabling 5× campaign volume.

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#### 5 | Key Lessons

1. **Attack the highest-volume pain first** – qualifying raw leads delivered immediate ROI.
2. **Re-use Packs** – once a “Real-Estate” Q\&A Pack was built, porting to Healthcare took hours.
3. **Keep the human touch** – reps can jump into any chat via CoPilot, maintaining relationship-based selling.

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#### 6 | What’s Next

* **Revenue-uplift agent** to recommend upsells across print and digital bundles.
* **Billing-ops bot** for automated invoicing and payment reminders.
* **Sentiment-monitoring agent** to flag dissatisfied customers in real time.

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#### 7 | Takeaway

With raia, **Skyways Media transformed AI from a buzzword into a fully staffed virtual department—qualifying leads, coordinating production, and supporting customers around the clock—without adding headcount.**

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