Case Study: Skyways
DIGITAL MEDIA AND PUBLISHING
Skyways Media unleashes an “Agentic Workforce” with raia to power sales, support & operations
Snapshot
Lead-qualification coverage
< 30 % of inbound leads contacted
100 % leads engaged; 8 000 + dialogs / month
Rep calendar fill-rate
55 %
> 90 % (only ready-to-buy prospects)
Creative-asset collection cycle
10 days average
3 days (-70 %)
Support response time
Office-hours only; 4 h avg
< 60 s, 24 / 7; 45 % tickets auto-resolved
Hiring demand to scale
Linear head-count growth
AI adds capacity ≈ 6 FTEs; supports 5× more campaigns
“raia has allowed our team to build agents on demand to perform tasks we would otherwise have to hire more people to do. Needless to say it has reduced our need to hire to scale at the pace we used to and, more importantly, has driven millions of dollars in new business.” Jack Helm, CEO, Skyways
1 | Company & Challenge
Skyways Media is a global leader in bespoke print-and-digital publishing, operating across multiple verticals and geographies. Rapid growth exposed three chronic bottlenecks:
Lead overload – thousands of prospects across sectors and time-zones waited hours (or forever) for qualification.
Creative-asset chase – coordinating logos, copy and approvals for each magazine or flip-book consumed days.
Product-support gaps – customers needed 24 / 7 answers on an expanding catalogue of print and digital products.
2 | Why Skyways chose raia
Omnichannel by default – chat, SMS, email and voice skills switch on with one click; conversations unify in a single timeline.
Launch-Pad bulk training – 10 000 + pages of sales scripts, FAQs and transcripts ingested and vectorised in minutes.
CoPilot human-feedback loop – reps shadowed early conversations, thumbs-up/downing answers to reach 95 % accuracy before launch.
No-code webhooks – agents push qualified leads to HubSpot, route approved assets to Monday.com and notify reps instantly.
3 | Solution Design
Sales-Qual Agent
Engages new leads, asks discovery, scores fit, books demos on rep calendars.
HubSpot, Calendly, SMS / email
Asset-Collection Agent
Chases advertisers for logos, copy, approvals; validates file specs; stores in DAM.
Dropbox, Monday.com, Slack
Product-Support Agent
24 / 7 live chat for pricing, turnaround, spec queries; escalates edge cases.
Vector KB, Zendesk
Deployment: prototype in 2 weeks, shadow mode for 4, full roll-out by week 8.
4 | Measurable Impact (six-month look-back)
8 k + leads/month qualified automatically; demo-set rate +65 %.
Asset cycle-time cut 70 %, accelerating publication schedules.
45 % of support chats resolved end-to-end by AI; remainder arrive pre-diagnosed, cutting handle-time 42 %.
AI capacity ≈ 6 FTEs saved ≈ US $600 k in payroll while enabling 5× campaign volume.
5 | Key Lessons
Attack the highest-volume pain first – qualifying raw leads delivered immediate ROI.
Re-use Packs – once a “Real-Estate” Q&A Pack was built, porting to Healthcare took hours.
Keep the human touch – reps can jump into any chat via CoPilot, maintaining relationship-based selling.
6 | What’s Next
Revenue-uplift agent to recommend upsells across print and digital bundles.
Billing-ops bot for automated invoicing and payment reminders.
Sentiment-monitoring agent to flag dissatisfied customers in real time.
7 | Takeaway
With raia, Skyways Media transformed AI from a buzzword into a fully staffed virtual department—qualifying leads, coordinating production, and supporting customers around the clock—without adding headcount.
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