Sales Scripts and Templates
Cold Outreach Email Template
Subject: How [Company Name] Could Reduce Support Costs by 60%
Hi [First Name],
I noticed that [Company Name] has been growing rapidly, and I imagine that's putting pressure on your customer support team to scale efficiently.
We work with companies like [Similar Company] to build AI agents that handle customer support autonomously—not just chatbots, but intelligent agents that can resolve complex issues, integrate with your existing systems, and learn from your specific knowledge base.
Our customers typically see:
Response times drop from hours to seconds
50%+ reduction in support ticket volume
60-70% lower cost per resolution
Would it be worth a brief conversation to explore how this might work for [Company Name]? I have 15 minutes available [Day] or [Day] if either works for you.
Best regards, [Your Name]
P.S. Here's a 2-minute case study of how [Similar Company] reduced their support costs by $200K annually: [Link]
Discovery Call Opening Script
"Hi [Name], thanks for taking the time today. I'm [Your Name] from Raia.
Before we dive in, let me give you a quick overview of why I wanted to speak with you. We help companies build what we call 'agentic workforces'—essentially AI agents that work like digital employees. Unlike tools that need constant prompting, these agents can initiate conversations, execute complex workflows, and integrate with your business systems to deliver real outcomes.
What I've found is that every company has unique challenges, and the best AI solutions are the ones that directly address those specific pain points. So rather than jumping into a product demo, I'd love to understand your business better first.
Would it be helpful if I asked you a few questions about your current operations and where you're seeing the biggest challenges?"
Objection Response Scripts
"We're already using [Competitor/Tool]"
"That's great that you're already exploring AI solutions. I'm curious—how has that been working for you so far? What's working well, and where are you seeing gaps?
[Listen to response]
What I often hear from companies using [Competitor/Tool] is that while it's helpful for individual productivity, it doesn't quite solve the business-level challenges around scaling operations or providing 24/7 customer service. That's where Raia is different—we're focused on building autonomous agents that can handle entire workflows without human intervention.
Would it be worth exploring how Raia could complement what you're already doing, or potentially solve some of the gaps you've identified?"
Proposal Presentation Template
Slide 1: Agenda
Current State Recap
Proposed Solution
Implementation Plan
Expected Outcomes
Investment and Next Steps
Slide 2: Current State Recap "Based on our conversations, here's what we understand about your current situation:
[Specific pain point 1 with quantified impact]
[Specific pain point 2 with quantified impact]
[Specific pain point 3 with quantified impact]"
Slide 3: Proposed Solution "We recommend starting with a [Agent Type] that will:
[Specific capability 1 tied to pain point]
[Specific capability 2 tied to pain point]
[Specific capability 3 tied to pain point]"
Slide 4: Implementation Plan "Here's how we'll get you from where you are today to a fully functional agent:
Week 1-2: Data onboarding and agent training
Week 3-4: Internal testing and optimization
Week 5-6: External deployment and monitoring
Week 7-8: Performance review and expansion planning"
Slide 5: Expected Outcomes "Based on similar implementations, here's what you can expect:
[Specific metric improvement with timeframe]
[Cost savings calculation]
[Productivity gain estimation]
[Customer satisfaction impact]"
Slide 6: Investment and Next Steps "Total investment for the 8-week pilot: $[Amount] Expected monthly savings after deployment: $[Amount] ROI timeline: [Timeframe]
Next steps:
Pilot agreement signature
Kickoff meeting scheduled
Data access and integration planning
Weekly progress reviews established"
Follow-up Email Templates
Post-Discovery Follow-up
Subject: Next Steps for [Company Name]'s Agentic Workforce
Hi [Name],
Thank you for the great conversation yesterday. I really enjoyed learning about [Company Name]'s growth and the challenges you're facing with [specific pain point].
Based on our discussion, I think there's a strong opportunity to help you [specific outcome] through a [specific agent type]. As I mentioned, we've helped similar companies achieve [specific result] in just [timeframe].
I'd love to set up a workflow mapping session where we can dive deeper into your current processes and co-design a solution that addresses your specific needs. This would be a collaborative 90-minute session where we map out exactly how an AI agent could integrate into your workflows.
Are you available [Day] at [Time] or [Day] at [Time] for this session?
Looking forward to continuing our conversation.
Best regards, [Your Name]
Post-Proposal Follow-up
Subject: Pilot Proposal for [Company Name] - Ready to Move Forward?
Hi [Name],
I wanted to follow up on the proposal we presented last week for the [Agent Type] pilot.
To recap, the pilot would:
Address your [specific pain point] challenge
Deliver [specific outcome] within [timeframe]
Provide ROI of [specific amount] within [timeframe]
I know you mentioned needing to discuss this with [stakeholder]. Have you had a chance to review the proposal with your team?
I'm happy to answer any additional questions or provide more information to help with your decision. We could also set up a brief call with [stakeholder] if that would be helpful.
What would be the best next step from your perspective?
Best regards, [Your Name]
Pilot Kickoff Meeting Agenda Template
Meeting Objectives:
Align on pilot scope and success metrics
Establish communication protocols
Begin data access and integration planning
Set expectations for the pilot process
Agenda (60 minutes):
Introductions and Roles (10 minutes)
Raia team introductions
Customer team introductions
Role clarification for pilot execution
Pilot Scope Review (15 minutes)
Confirm agent functionality and use cases
Review success metrics and KPIs
Clarify any scope questions
Technical Requirements (20 minutes)
Data sources and access requirements
Integration needs and API access
Security and compliance considerations
Communication and Project Management (10 minutes)
Weekly check-in schedule
Escalation procedures
Progress reporting format
Next Steps and Timeline (5 minutes)
Immediate action items
Week 1 deliverables
Key milestones confirmation
Action Items Template:
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